APA   Click to copy
Hill, S., Provost, F., & Volinsky, C. (2005). The Gift of Gab: Evidence TelE-Commerce Firms Can Profit from Viral Marketing. In Statistical Challenges in ECommerce: The First Interdisciplinary Symposium Between Information Systems, Statistics, and Related Fields.

Chicago/Turabian   Click to copy
Hill, Shawndra, Foster Provost, and Chris Volinsky. “The Gift of Gab: Evidence TelE-Commerce Firms Can Profit from Viral Marketing.” In Statistical Challenges in ECommerce: The First Interdisciplinary Symposium Between Information Systems, Statistics, and Related Fields, 2005.

MLA   Click to copy
Hill, Shawndra, et al. “The Gift of Gab: Evidence TelE-Commerce Firms Can Profit from Viral Marketing.” Statistical Challenges in ECommerce: The First Interdisciplinary Symposium Between Information Systems, Statistics, and Related Fields, 2005.

@inproceedings{hill2005a,
  title = {The Gift of Gab: Evidence TelE-Commerce Firms Can Profit from Viral Marketing},
  year = {2005},
  author = {Hill, Shawndra and Provost, Foster and Volinsky, Chris},
  booktitle = {Statistical Challenges in ECommerce: The First Interdisciplinary Symposium Between Information Systems, Statistics, and Related Fields}
}