APA   Click to copy
Hill, S., Provost, F., & Volinsky, C. (2006). Network-based Marketing: Identifying likely adopters via consumer networks. Statistical Science, 21, 256–276.

Chicago/Turabian   Click to copy
Hill, Shawndra, Foster Provost, and Chris Volinsky. “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks.” Statistical Science 21 (2006): 256–276.

MLA   Click to copy
Hill, Shawndra, et al. “Network-Based Marketing: Identifying Likely Adopters via Consumer Networks.” Statistical Science, vol. 21, 2006, pp. 256–76.

@article{hill2006a,
  title = {Network-based Marketing: Identifying likely adopters via consumer networks},
  year = {2006},
  journal = {Statistical Science},
  pages = {256--276},
  volume = {21},
  author = {Hill, Shawndra and Provost, Foster and Volinsky, Chris}
}